The Cat in the Hat Builds That
COMPANY Penguin Random House
ROLE Creative Producer
TEAM SIZE 2 designers, 2 artists, 3 engineers
RESPONSIBILITIES product design, project & stakeholder management
TOP USER GOAL Kids want an app that is fun and engaging. It should provide the right amount of challenge to stay interesting, but should be easy to understand and use.
TOP BUSINESS GOAL Teaching learners that scientists aren’t just people in labcoats. You are a scientist whenever you do science! This learner mindset is key to having a can-do attitude when studying science throughout one’s academic career.
KEY FEATURE ONE – ADAPTING TO THE LEARNER’S PACE
Learners are given harder levels if they’re progressing quickly, or given similar or easier levels if they demonstrate the need for more practice.
KEY FEATURE TWO – AN ENGAGING LOOP
There’s always something new to explore in The Cat in the Hat Builds That. With 5 robust mini games, the learner can go deeper on an activity, or switch to something different. Unlocking science tools makes them available for free play and exploration, too!
RESULTS The Cat in the Hat Builds That was a terrific success! It launched in the iOS and Android App Stores in March 2018. In November 2019, an independent research study by Education Development Center found the app has a positive effect on preschooler's knowledge of physical science and their ability to engage with science and engineering practices.
AWARDS The Cat in the Hat Builds That won a Webby Award, and was nominated for the Games For Change Award.